Be Your Own First
To close the pleasure gap, we needed to normalize self-pleasure for women and non-binary people.
So we shifted the meaning of a common phrase.
Because your first time should be with someone special: you.
Awards: D&AD New Blood 2020 / Wood Pencil
Mentioned on Teen Vogue
Co-Creator: Jordan Gravely, copywriter
The First-Timer Kit
The Case for Her invited pencil winners to a Demo Day to pitch to investors and industry professionals. We decided to expand our idea beyond the New Blood brief.
Lots of young people are scared of vibrators.
This kit and guide book welcomes young people to learn about their bodies without any sexualized language or imagery, in hopes of removing the stigma and intimidation around self-pleasure products.
Our pitch landed us meetings with two leading sex wellness brands (including the CEO of one) and a shoutout from Cindy Gallop.
Design: Winston Thompson
To build a real community around self pleasure, we turned BYOF into an Instagram page where we post approachable content and repost credible and inspiring sexual wellness creators.
Co-Creator: Jordan Gravely, copywriter