American Academy of Family Physicians

Health Brought Together

We all go down “Dr. Google” rabbit holes, and sometimes gain valuable insight into our health along the way. But most people are ashamed to admit it in appointments, since many doctors discourage it.

Family doctors are different.

They’re your partners in care. So instead of discouraging patient research, AAFP is reimagining FamilyDoctor.org to make it an even better resource for patient education and self-advocacy.

Agency: Edelman

GCD Art: Chris Swanson
CD Art: Connor Lesniak, Michael Levy
ACD Art: Matt Fetter
AD: Melina Lentrichia

Director: Steve Fuller
Editor: Steve Morrison

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AOA x Kike Hernández